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COMPARATIVE MODES/GENRE RHETORICAL ANALYSIS
Introduction
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The first text that will be analyzed is Rankine’s poem “Stop-and-Frisk,” contained in her 2014 multigeneric poetry book called Citizen: An American Lyric. Published by Graywolf Press, it has won numerous accolades and awards, as listed on the back of the book, including being a New York Times bestseller and the winner of the National Book Critics Circle Award in Poetry. The second text that will be analyzed is Situation #6 video created by Rankine and her husband John Lucas. It is available for viewing on both Rankine’s website, Lucas’s website, and even YouTube. Rankine’s book prompts the audience to the existence of the video and the video itself features Rankine’s poem “Stop-and-Frisk.” Essentially, the difference between the two genres is that while we get to read Rankine’s poem in the book, we get to hear it in the video while watching the video’s content. While the poem is rhetorically effective in both the poetry book genre and the video poetry genre, experiencing both is an insightful experience.
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Rhetorical Situation
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Rankine is an acclaimed African American writer and Professor of Poetry at Yale University. She is the author of six poetry books, including Just Us: An American Conversation, Citizen: An American Lyric, Don’t Let Me Be Lonely: An American Lyric, PLOT, The End of the Alphabet, and Nothing in Nature Is Private, as well as three plays including HELP, The White Card, and Provenance of Beauty: A South Bronx Travelogue (Rankine 2018). Rankine’s 2014 poetry book Citizen: An American Lyric defies expectations of the traditional poetry book genre as the interpretable text spans more than just the linguistic mode of communication and provides various visuals alongside the text to bolster the meaning of the actual writing. Likewise, the spatial mode is used to a rhetorical/poetic advantage. The first part of the book, all written in second-person point of view, takes readers through situations in which the middle-aged Black woman speaker experiences microaggressions that are left unresolved. The second part of the book focuses on more injurious forms of racism. Rankine’s husband and filmmaker Lucas was heavily involved in the making of the book as well as the situation videos that the book invites us to watch throughout the text. Situation #6 video can be easily accessed on Rankine’s professional website, and the video was released in tandem with the book. Lucas’s credibility is harder to assess because unlike Rankine, he is not nearly as famous.
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Rankine channels and validates the anger that Black Americans and Black people in America feel in the face of microaggressions as well as white supremacist violence and police brutality against them. Anger is an emotion that many Black Americans feel, and that anger is often pushed back upon as irrational as we have seen with those who vehemently oppose the Black Lives Matter movement. She purposefully uses second-person point of view which across the different situations/poems/essays in the book, heightens empathy in the reader. For her Black American audience, this is also important for sparking solidarity. Despite differences in where one lives, the type of job they have, their sexual orientation, level of education, they could even be Serena Williams, using “you” instead of “I” in all these different poems gels Black people in America to a sense of togetherness because of their shared experience. At the same time that this is intended for Black Americans, in one of Rankine’s essays preceding the writing of Citizen: An American Lyric, “The Condition of Black Life Is One of Mourning,” Rankine mentions that white liberal sympathies for Black oppression could only go so far, and usually, it is at the momentary feelings of sympathy or compassion. The secondary purpose of the “you” in her book, I propose, is to not only elongate our understanding of Black anger as white liberals, but with the repetition of different microaggressive situations, somewhere along the way find ourselves in the web of colorblind racism based on circulating and irrational fear, which ultimately leads up to the more deadly and injurious violence found in the second portion of the book. In short, Rankine’s lyric, regardless of who we are experiencing the text, compels us to worry about our own actions and emotions, rather than the actions and emotions of others. The purpose of the poem Stop-and-Frisk, which is one of the few that combines first and second person point of view in Rankine’s book, is to encapsulate the experience of being pulled over as a Black speaker for no apparent reason whatsoever. The secondary intention is to critique the way policing is done in this country.
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The purpose of the video that the book invites us to find online on claudiarankine.com then is to heighten the purpose of the actual poem, though I think that between the poem, Rankine reading it, and what we see in the backdrop—just two young Black boys carefree, having fun, and shopping against blurry police lights—works so effectively in that it creates a strong emotional appeal and also a logical appeal for whatever audience you might be able to think of. Essentially, the video portrays “the crime” and it is beyond harmless and absolutely illogical as to why the stop-and-frisk occurs. Rankine implicitly answers the question on the audience’s mind with two words: white fear. While the poem itself expresses the injustice, the video serves as a complement to the poem to show the irrationality behind pulling someone over just for the color of their skin and the clothes they are wearing. Since these go together in tandem, but are actually published apart, Rankine chose to go with the visuals, as well as the video, knowing that linguistic text has been used as an oppressive force against certain communities, including Black Americans. The emphasis on linguistic text as the go-to mode of communication for rational thinking is exclusive and favors cold logic. Using multiple modalities allows Rankine to immerse her audience in feeling over cold logic while at the same time remaining rational.
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Design Choices
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In the poem “Stop-and-Frisk,” the speaker describes the experience of being unjustly pulled over by the police. With the use of repetition and second-person point of view (emphasis, linguistic mode), Rankine effectively provides clues to the illogical way policing is often done in America. The poem begins:
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I knew whatever was in front of me was happening and then the police vehicle came to a screeching halt in front of me like they were setting up a blockade. Everywhere were flashes, a siren sounding and a stretched-out roar. Get on the ground. Get on the ground now. Then I just knew.
And you are not the guy and still you fit the description because there is only one guy who is always the guy fitting the description.
Indeed, the use of “you” in the second stanza allows the audience to more readily identify with the situation at hand, begging the question: how would you feel not being the guy and still fitting the description because there is only one guy fitting the description? My assumption is that “you” would feel angered, confused, annoyed, pissed, sad, and a whole array of other emotions. The poem continues to describe the experience, often repeating the second stanza between the build-up of unjust occurrences in order to solidify the critique and the feelings evoked in the audience. Since the video uses the linguistic mode but through Rankine’s recitation of the poem itself in the backdrop, this aspect will be further explored in the aural mode section.
The actual book Citizen: An American Lyric defies our readerly expectations as the text in hand feels much more like a magazine. In fact, the last page in the book informs us: “Book design and composition by John Lucas. Manufactured by Versa Press on acid-free, 80# matte coated paper” (Rankine, 2014). The paper is therefore not made of the typical light and coarse material we get with most other books; simply looking at and touching (gestural mode) the pages where the poem “Stop-and-Frisk” begins, we can tell that this kind of paper is typically used for purposes other than the one here. In other words, it stands out just as much as Rankine’s experimental form in the book. We see and feel by touch the heaviness of the subject and emotions contained within. The font size (visual mode) also stands out; when we typically open up a new book, we expect to see words on the page that are as small as the text I am typing up right now. The font size in Rankine’s book is significantly larger, adding to that magazine-like effect I already mentioned with the choice of paper. Between the paper choice and the atypical font size, it is likely that the intent was to give the book additional importance, also marking a separation from the traditional and oppressive past of the patriarchy.
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It should also be noted here that the poem itself is sandwiched between two pieces of artwork. The two pages before the poem begins feature the 1997 Blue Black Boy, which is a silver print with text on mat art piece by Carrie Mae Weems (Rankine, 2014, p. 165).
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The use of this particular image before the onset of the “Stop-and-Frisk” poem is not coincidental. The artwork itself scrutinizes the idea of stereotyping. Each image within the rectangle, filtered with a blue tone, uses the same image of the same person over and over again. Below each image, however, is a different identifier for the child, including “BLUE,” “BLACK,” and “BOY.” In the immediate context of the image, we get the sense that identity is relative, and while there are many ways to describe people, all we are at the end of the day, is human beings and should not be treated any other way than as human beings regardless of being blue, black, or a boy. Moreover, the use of the picture, not with an adult but with a child before experiencing the linguistic aspect of the poem, heightens the empathy for the speaker as the person being stereotyped by the police, in the case of the poem, is not a child (but was, of course, once a child), so the fate of the boy in the image feels indeterminate and worrisome. It makes the entirety of the policing system feel all the more worrisome.
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The second image, the 2000 Untitled (speech/crowd) collage by Glenn Ligon (Rankine, 2014, p. 165), that follows the poem “Stop-and-Frisk” has a slightly different effect.
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This image was inspired by a photograph taken at the Million Man March in 1995, a march informed by Martin Luther King Jr.’s March on Washington in 1963. Its rhetorical purpose in the immediate context of the book is one of protesting the injustice contained in both the poem and the book itself.
Rankine’s book uses black and white color to create contrast that is symbolic to the sense of emotional alienation African Americans feel in the face of colorblind America, but there is much more to say about color and contrast in the situation video created for this poem. By contrast, I am referring to “the difference between elements, where the combination of those elements makes one element stand out from another” (Arola, Sheppard & Ball, 2014, p. 45). The video shows two young boys dressed in hoodies and snapbacks walking together in front of what looks like to be a shopping plaza. The boys then enter the store called “Authentix Sneaker and Shopping Boutique.” This is precisely the moment when the police sirens begin to be heard in the background; as the boys continue shopping around, Rankine begins to recite the poem with the continual blaring of the police sirens. In addition to the police sirens blaring, there is a police light filter set against the seemingly lighthearted situation that we are presented with: just boys, in a store, hanging out, laughing, having fun, doing what boys do when they go shopping for the latest fashions. This is an effective use of the gestural mode, as what the boys in the video are doing is completely ordinary, set against the aural and visual mode which tells us a completely different story. Rhetorically, this amalgamation of modes further boosts what Rankine is doing rhetorically in the linguistic poem contained in Citizen: An American Lyric: unpacking the true illogical ridiculousness of the fear that many white people feel in encountering boys dressed just like the ones in the video. Secondly, what this does rhetorically is enhance our emotional connection with the poem, especially considering that when the poem begins to speed up in the increasing violence that the speaker experiences on the behalf of the police, the boys in the video are shown from a more close-up perspective. The video humanizes the speaker in a way that is unable to be done with words.
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For the entirety of the book, white space is used effectively to communicate the feeling of alienation Black Americans face, as quoted in the book from Zora Neale Hurston: “I do not always feel colored, I feel most colored when thrown against a sharp white background” (Rankine, 2014). That’s exactly what the words on the white page do in Citizen: An American Lyric. They populate on the page, but there is much white space that could have been utilized and it just is not. It is left blank, and often when the poem ends, or thought ends, the space is meant for processing and feeling for the audience, but it also symbolizes the inexpressibility of the emotions that a Black person experiencing racism feels. Likewise, Rankine’s choice to space the poem “Stop-and-Frisk” over a few pages, rather fitting it on just two (which it very well could have) signals the author’s intent for the words to truly sink in, for the magnitude of the injustice to be heard.
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On the other hand, the use of the spatial mode in the situation video further helps create a sense of irony that is meant to alarm the audience to the injustice of the speaker’s experience in being pulled over for no reason other than the color of the speaker’s skin and the speaker’s overall appearance. Between the other modes at play in the video, even the physical arrangement of the items in the store and the way that clothes items like hoodies and shoes are spotlighted add to the irony, suggesting that far too often, police officers find the culprit in inanimate objects rather than in true criminals. We could also take into our consideration the placement of the video on Claudia Rankine’s website itself which heavily resembles the format of the book since the webpage’s colors are black and white to create the same effect as in the book. In terms of the decision to place the video on Rankine’s website, I think it was to make it as easily accessible as possible to those reading Citizen: An American Lyric. The website incorporates all modes of communication, since it includes the video and linguistic text that serves as an introduction to the videos.
Conclusion
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After completing an analysis of the design choices in Rankine’s Citizen: An American Lyric and the situational videos from her website, we get the sense that Rankine's use of different modes of communication is anything but coincidental. Every decision that was made in this book and in the videos had some impact on how the audience receives the text. While a book cannot do what a video can do, Rankine puts different modes together to make her message all the stronger.
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References
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Arola, K.L, Sheppard, J., and Ball, C.E. (2014). Writer/Designer: A guide to making multimodal projects. Boston, MA: Bedford/St.Martin’s.
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Mathison-Fife, J. (2010). Using Facebook to teach rhetorical analysis. Pedagogy, 10(3), 555–562. doi: https://doi-org.proxy.ulib.csuohio.edu/10.1215/15314200-2010-007
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Rankine, C. (2014). Citizen: An American Lyric. Graywolf Press.
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Rankine, C. (2019, February 28). Claudia Rankine. http://claudiarankine.com/
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Takayoshi, P. & Selfe, C. (2007). Thinking about multimodality. Multimodal Composition:
Resources for Teachers. Hampton Press, p. 1-12.
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